Search
Recommended Products
Related Links


 

 

Informative Articles

7 Barebones Computer Buying Tips
Getting a new computer should be a cool thing, especially a cheap computer. After all that time struggling with you old machine, probably fighting with it to get the latest software to run, your new computer should be a ray of light for...

Discovering Your Computer's Spyware Infestation.
Internet users are continually surprised at the numerous spyware infected files they find on their computers once they finally hear the advice to run a spyware tool along with anti-virus and firewall protection. Users have been unfortunately...

It's War I Tell You!
As you may or may not know, a new computer is extremely vulnerable when you first get online with it. There are ways to insure security though. You can get the Windows Update CD from Microsoft and install that before you get online. You can also get...

Personal Computer Users Could Be Weakest Link In Fight Against Terrorism
A terrorist has two prime objectives; to obtain information and to disable a target at any cost. A personal computer user could unknowingly assist a terrorist in accomplishing these objectives but it doesn't have to be this way. Information ...

What Tablet PCs Can Do for You
Tablet PCs are great. If you are a mobile person, and you have never considered getting a tablet PC in the past, now is as good a time as any to start checking them out - the technology is cutting-edge, the usability is superb, and prices are...

 
Google
KNOW THE COLOR BASICS

Do your print ads or web pages seem so flat that no one ever bothers looking at it? How would you like to make them more unique and attractive?

The key to a striking visual ad is the color. It gives life to any image. Take for example the cartoons that we watch on television and how they attract kids. We may also wonder why fast food and restaurants use the same color for their business or why banana catsup is colored red and not yellow.

Every color has its own characteristics. They represent different mood, personality or impression. In other words, colors influence people.

In deciding what color to use, you must first know the nature of your business. You cannot use just one color, or else your ad will look so plain and boring. However, using different colors can mess up your image or it may create a different impression to the viewers. Balance is important.

There are three basic color models used in graphics design, CMYK, RGB and Pantone.

In making printed images, it is best to use the CMYK color model. CMYK stands for cyan, magenta, yellow and black. It is referred to as the four-color process. This color model is commonly used in the printing process to produce full-color photographs and images. The advantage of using this model is that it reduces the cost of printing. When CMYK are combined, they produce the greatest number of printable colors. It is not advisable for


use in single-color printing, though. Also, this model does not produce spot inks, such as metallic silver or gold.

Use the RGB (red, green and blue) color model in creating your web page images. All display devices, such as computer monitor or television, use this type of color mode. There are no cost limitations in the use of color for unprinted ad such as the web page. So you can use as much color as you want without fear of spending a lot of money on colors. In addition, current computer programs now offer a wide variety of colors.

Pantone colors are best suited for logos and corporate identity because it creates exact color match. This color model specifies consistency. If you want your printed company brochure to look exactly the same as how it appears on the computer, use pantone colors. The only drawback is that you will have to look for the right printer and paper. Glossy or coated paper tends to slightly alter the color. The difference between printed images on a glossy paper and a plain paper is very visible.

There’s a rule in color psychology that we must apply in designing print ads or web page. Use colors that will best describe the nature of your business. More importantly, your ad image must speak exactly what you want to tell the viewers.


About the Author

Additional Information about the articles can be found at http://www.fullcolorprintingcompany.com